Last week, Jammu & Kashmir became the first region in the country to issue quick response (QR) labels for most of its crafts. The QR-code based labels of 13 different GI (geographical indication) and non-GI registered crafts of J&K were unveiled by Lt Governor Manoj Sinha who rightly highlighted the need to make necessary interventions for brand positioning of the handicrafts.
The crafts include Kashmir Pashmina, Kashmir Sozni, Kani Shawl, Paper Machie, Khatamband, Kashmir Walnut Wood Carving (GI Registered Crafts), and Namdah, Crewel, Chain-Stitch, Silverware, Filigree, Copperware and Willow Wicker (Non-GI Crafts).
Lt Governor underlined that GI tags, QR labeling, packaging, etc would make the handicraft sector more productive, and would contribute towards the growth of handicraft industry and earnings of artisans.
Jammu and Kashmir enjoys a prominent position on the global map of exports. At the same time, over the past several years, machine made and fake goods continue to harm it as they are being sold in the name of Kashmir handicrafts. Such a trend is detrimental to the future of the craft sector and measures by the government should be a help to arrest such a tendency. While QR Code along with ‘GI’ logo shall be printed on a unique destructible label, the customer would be able to check and verify requisite details of these products with the help of Smart Phone before purchasing the same just to confirm its genuineness and authenticity along with other related parameters. It comes as a shot in the arm for the famous crafts, known for intricate designs and quality not only in the country but world over.
These measures are expected to help to authenticate the origin and quality of the crafts, and improve the quality assurance in both national and international markets. Apart from it, it is expected to benefit craftsmen, traders and exporters.
In the recent past, the administration has put a lot of focus on GI Tagging, QR Code based label, packaging etc. These measures are expected to make the handicraft sector more productive, financially attractive and contribute to the growth of the handicraft industry and earnings of artisans.
While it is hoped that recent measures will help flourish the handicraft sector, there is a need for regular product diversification, brand promotion and marketing strategy to connect buyers and artisans. The concerned departments need to focus on it and also conduct regular buyer-seller meetings to achieve the desired results.