For the first time in 75 years Jammu and Kashmir has recorded a tourist footfall of 1.62 crore.
Tourists arriving in hordes have infused a new life into the tourism industry in jammu and Kashmir. Stakeholders have been awfully busy as it’s for the first time in so many years they have handled such a huge influx of tourists.
Arrival of tourists has created many employment avenues and has boosted the economy of the region. Hotels, restaurants, resorts and other places associated with tourism are doing a brisk business.
In the recent past Jammu, Kashmir and Ladakh have witnessed their highest-ever tourist footfall and air traffic in recent years. Kashmir has attracted the highest number of tourists. The international flights landing on Srinagar Airport have also led to the increase in the number of tourists visiting Kashmir. In April this year the Srinagar Airport recorded highest-ever 102 to and fro flights and around 15,199 average daily passengers.
Improvement in the security scenario has instilled confidence among the visitors that they can come to Kashmir without any fear.
The Government of India during the past three years has focused on improving the infrastructure facilities in J&K. The concept of developing Homestays for tourists has been an instant hit as it has provided an opportunity to all the natives to become a part of the tourism industry. New tourist spots have made Jammu and Kashmir more beautiful and charming.
Besides promoting tourism the government is projecting J&K as the favourite tourist destination. Local travel agents in Kashmir have also played a pivotal role in bringing tourists back to the Valley. They have ensured that people planning holidays do come to Kashmir to at least spend a part of their vacation. The private players are playing an important role to keep J&K abuzz with the tourists and the government has been giving them due recognition and support.
The revival of the tourism industry has once again put Jammu and Kashmir on top of the holiday destination list. The big players associated with the hospitality industry are showing keen interest to invest in Jammu and Kashmir.
Tourism in J&K is back with a bang. The administration led by Lieutenant Governor Manoj Sinha has made an impossible task possible.