New Delhi: The Department of Tourism J&K in collaboration with the Travel Agents Association of Kashmir (TAAK) organized a grand promotional evening and roadshow in New Delhi in which more than 200 prominent travel agents including heads of main travel bodies, various signatories and senior officers participated.
The highlight of the event was an enthralling presentation from J&K Tourism by Secretary Tourism, Sarmad Hafeez and Director Tourism Kashmir Dr. G.N Itoo.
The road show and promotional evening programme were organized for promotion of JK Tourism in the national capital, after the sector was badly hit by the coronavirus.
However, encouraged by the good response of the travellers during the winter season which saw over 60000 travellers visit Kashmir alone in the past two months, the JK Tourism department went on an aggressive marketing campaign.
The promotional evening programme and press meet here in New Delhi is a part of the marketing campaign to attract domestic travellers to Jammu and Kashmir.
The Secretary Tourism and Director Tourism Kashmir highlighted the known and lesser-known destinations besides UT’s art and craft, pilgrimage and adventure tourism and the upcoming events and festivals. The Secretary Tourism and culture JK invited travellers to visit JK and enjoy not only the beauty but also the rich hospitality of the region.
The Secretary Tourism also sought support from the local travel trade fraternity and the heads of the Associations for promoting J&K’s tourism potential.
Madan Prasad Bezbaruah Former Secretary Tourism GOI who was one of the distinguished guests and keynote speaker praised JK’s beauty and said the place has immense tourism potential and the people from all over the country should visit the region for holidays.
Director Tourism Kashmir Dr. GN Itoo during his presentation apprised the audience that service providers were vigorously following COVID SOPs to ensure tourists are safe while holidaying.
He assured the travel trade of all necessary support from J&K tourism in making the traveller’s stay in JK memorable.
The dignitaries praised J&K tourism for the grand roadshow and reiterated their unflinching support for tourism in J&K.
The audience was mesmerised by colourful, ethnic musical performances by famous Kashmiri Classical Singer Dhananjay Kaul and his team during the event.
To promote tourism outside J&K, Tourism Department has been organising around 20 roadshows in different parts of the country.
Besides, the department has also been participating in various travel marts and has launched the promotional campaign at airports, railway stations, metros and through print, electronic and digital media.