Srinagar: In a bid to foster economic growth and inclusivity, the Jammu and Kashmir Government has launched an ambitious initiative to promote border tourism.
This unique endeavor, according to the officials, has integrated the far-flung areas of J&K with the mainstream of development. “These steps have simultaneously created employment opportunities for the residents of the frontier areas. The strategic promotion of border tourism has unleashed the untapped potential of these remote locations and revitalized the economy,” an official told Precious Kashmir.
Pertinently, the stunning landscapes and pristine beauty of the border areas remained unexplored for many years due to security concerns. However, the proactive approach of the authorities has transformed these challenges into opportunities. “By encouraging tourism in the frontier areas, the government has showcased the cultural richness, breathtaking vistas, and adventurous activities that the region has to offer. Through careful planning and development, the government has attracted both domestic and international tourists, thereby injecting much-needed revenue into the local economy,” said an observer.
“One of the primary benefits of border tourism is the significant boost to employment avenues for the residents of these isolated regions. With the inflow of tourists, various job opportunities have emerged in hospitality, transportation, tour guiding, handicrafts, and other related sectors. The surge in employment has positively impacted the standard of living for many locals who were previously grappling with limited job prospects,” he added.
A top official said, “Promoting border tourism is a win-win situation for everyone involved. It not only showcases the splendor of J&K but also empowers the residents by generating sustainable livelihoods. We are committed to the development of these far-flung areas and believe that tourism is an excellent avenue to achieve that goal.”
“One of the shining examples of this initiative is the picturesque Bangus Valley, situated near the Line of Control (LoC) in North Kashmir’s Kupwar district. Tourists are flocking to experience its lush meadows, glistening snow-capped peaks, and rivers. The increasing influx of visitors has led to the establishment of new avenues that are directly benefiting the local hospitality sector,” the official added.
He said that additionally the government is focusing on improving connectivity to these remote areas, making them more accessible for tourists. “By constructing new roads, bridges, and transport facilities, the government has not only facilitated tourism but also enhanced the overall connectivity, opening up opportunities for trade and commerce. This has further contributed to the economic growth and prosperity of these frontier areas,” he added.
Promotion of border tourism has emerged as a transformative approach to uplift the far-flung regions, providing a gateway to development and empowerment. By harnessing the potential of these scenic areas and tapping into their cultural heritage, the government is fostering a more inclusive and vibrant future for its residents while simultaneously creating a flourishing tourism industry.
