The Jammu and Kashmir Cable Car Corporation (JKCCC) has recently implemented a much awaited and very much in tune with the workings of modern-day governance, the introduction of an online booking system (QR code based) for ski passes at Gulmarg, which is one of the world’s foremost destinations for skiing.
This is not simply an update to the way tickets are sold or that you will no longer require cash, it is a major move toward creating a better winter experience, firmly establishing the region’s commitment to hospitality, innovation and visitor satisfaction.
For many years now, skiers from around the globe have travelled to the beautiful, snow-capped slopes of Gulmarg to enjoy some of the best skiing in the world. While it is a world-class ski resort, its tremendous popularity caused skiers to wait in long lines for their chance to experience some of the best descents available.
Standing in line is a waste of valuable vacation time and energy.
The new technology will now enable you to reserve your ski pass from your hotel room or before you arrive in Gulmarg; thus restoring the time you lost standing in line.
Obtaining a QR code to ski or snowboard on the stunning slopes of Gulmarg has been made easy, safe and fast by simply clicking a few buttons and generating a QR code that will serve as your direct pass. The innovative use of technology has clearly illustrated a good understanding of what it takes to travel today – that convenience is an absolute necessity return to top
The positive effects of this system for guests will be massive, starting with improving the management of crowding at ticket booths, thus lessening congestion and creating a more orderly and safer environment for guests to enjoy.
The second benefit of the QR code system is that it reduces contact between humans and cash by eliminating the need to physically exchange money for lift tickets, which demonstrates a conscious effort to promote health and efficiency.
Lastly, the QR code system gives visitors the ability to focus purely on their experience of skiing/snowboarding on the beautiful slopes of Gulmarg and the exceptional scenery and vistas, instead of standing in long lines waiting for their lift ticket.
With the initiation of this new technology, the tourism industry in Jammu and Kashmir is clearly showing that JKCCC is investing in the future of this industry.
By using a simple but efficient technology such as QR codes, JKCCC is setting itself apart from other tourism businesses worldwide and has developed a new industry standard for other tourist areas in India to strive for. It shows a management that listens to their customers’ needs and has a commitment to ongoing improvement.
