Kashmir-Jammu’s storied handicraft sector has proven successful under pressure in 2025, with a stable and steady export base.
This strong export base is not just a statistic in a trade ledger, but it is a powerful confirmation that the craftsmanship of this sector continues to be both an essential engine of the economy and also the heart and soul of the cultural identity of the Union Territory of Jammu & Kashmir.
The consistent demand for Kashmir’s exquisite Pashmina shawls, intricately knotted carpets, finely carved walnut wood, and vibrant Papier-mâché within the context of global uncertainties is a testament to the resilience shown by the Kashmir handicraft sector.
This level of stability has shown that there is a profound and continuing degree of worldwide appreciation for authentic and traditional and peerless craftsmanship.
From an economic perspective, this consistent export performance is a major source of economic stability for the thousands of artisan families involved in this sector and also the many traders, designers and entrepreneurs that benefit from working with these artisans.
This also means that the means for continuing to provide an income-generating means of living for artisan families based on their ancestors’ knowledge is being maintained, thus empowering local communities and fostering inclusive growth.
The continued flow of export activity consolidates the position of the Kashmir handicraft sector as the cornerstone of the economy of the UT and shows that when properly cared for and marketed effectively as a contemporary and diverse economy, traditional industries can be viable contributors to a diversified economy.
The ongoing recognition of these crafts around the globe exemplifies how cultural activities are often perceived by the world.
The craftspersons of the region send their works worldwide as a way of sharing their knowledge, establishing relationships between cultures, and reminding people of their heritage.
Collectively, the credit for this great success goes to artisans who have developed a tradition of craftsmanship and who continue to use techniques that have been passed down through many generations of master craftsmen, while at the same time adapting their crafts to appeal to modern consumers.
The success of these crafts is due in part to efforts made by both the UT and central government to promote access to markets; to protect Geographical Indication( GI) status of these items, to improve skills of artisans, and to help artisans participate in international trade fairs.
The entrepreneurs have also been playing an important role in the continued promotion of these crafts by helping to connect the heritage-based artisans with online marketplaces and helping to ensure that these types of handcrafted items reach new audiences.
