Once more, Jammu and Kashmir are positioned to regain the prominence that they once possessed in the tourism sector of India, with the phased reopening of closed destinations and plenty of opportunities to improve connectivity.
The valley of Jammu and Kashmir is rapidly becoming once again a prism of possibilities for tourists. The speed at which the region has returned to life is an indication of the people’s and the government’s resolve.
Tourism sector development is now at the forefront of the priority list of the central government following the aspirational leadership of Prime Minister Narendra Modi.
With the opening of a new railway service, travel access in the region is new all-time-high with a smooth and comfortable travel experience into this beautiful region.
Increased road-infrastructure and connectivity will ensure surrounding areas receive the category of their own tourism interests, in turn advancing their economy, employment opportunities, and livability.
The phased opening of previously closed destinations ensures that a ‘safety-first’ consideration is applied to tourism’s revival. There will be from the tranquil Dal Lake at Srinagar, to the majestic peaks of snowcapped mountains of Gulmarg , to the religious locality of worship around Vaishno Devi in Jammu, excitement to welcome tourists.
The tourists are certainly happy and felt welcomed. It instilled a certain level of confidence in the tourists, that helped the slow build in the numbers of tourists.
Also, the administration, is focusing on such sustainable tourism models, that will allow the natural beauty of Jammu and Kashmir and its cultural heritage to be preserved for future generations.
Homestays, eco-tourism initiatives and adventure tourism programs empower local communities and present tourists with memorable recommendations.
The resurrection of tourism in the state represents a prospect of peace and development for the Jammu and Kashmir territory. With tourists continuing to flock to the state to experience and enjoy the unrivaled beauty of Jammu and Kashmir, the message of unity and harmony is being sent across the world.
The government, tourism stakeholders and the people, all coming together to write a new success story, where Jammu and Kashmir will be better, stronger, more proud, more vibrant than ever before.
