In a positive trend, reports suggest that Jammu and Kashmir has seen construction of over 5,000 hotels to take advantage of the massive influx of tourists over the last five years.”
The amount of hospitality infrastructure is an immediate responses to the huge increase in tourism movement from 2019 to 2024 and not only is it signalling a recovery for the industry, but are indicative of a significant phase of economic growth and employment opportunities for the local community, again, signalling a much-needed recovery from the pandemic.
Change to the travel arrivals system over the last five years has assisted with an industry recovery. The thousands of hotels, homestays and guesthouses that have been established has been welcomed with growing confidence by the investors in the necessity for premium quality accommodation.
The hospitality industry boom would have had a direct ripple effect on the local economy: trades people for construction, workers employed in hotels, transport, tourist guides, artists and trades-people-thousands of livelihood relied upon the growth.
In essence, the tourism, hotel, and hospitality sectors and the supporting small businesses have seen prosperity. These include restaurants, handicraft shops, and delivery services.
Tourism being one of the most potent drivers for regional development and growth; hence multiplier effect explains such development, especially in places like Jammu and Kashmir, where unemployment has been of concern.
Hotel development is a good trend; however, it is lacking without sustainability. The governments must make sure the new hotels are not damaging the environment, and that tourism supply development is compatible with the very fragile environmental conditions of the Himalayas.
Investing in good quality road connectivity, solid waste management, and digital infrastructure will go a long way into branding the visitor experience and retaining them longer.
To continue the present thrust, the government must promote the region as a year-round tourism destination and not just for its scenic beauty, but for adventure tourism, pilgrimage circuits, and cultural festivals as well.
Last but not least, with skill enhancement programmes targeted at the hospitality workforce, the region could ensure world-class standards in visitor services, turning the region into the preferred tourist destination for both domestic and international travellers.
