Srinagar: In its constant endeavour to exceed customer expectations by delivering exceptional experiences, Toyota Kirloskar Motor (TKM) today announced the introduction of “T CARE”, an innovative initiative aimed at delivering a holistic ownership experience to their esteemed customers.
T CARE integrates a range of supports with a value-added proposition under a single brand, ensuring that every engagement with the customer reflects Toyota’s core values of reliability, quality, and exceptional care.
Commenting on this new initiative, Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, stated, “At Toyota, our customers are at the heart of everything we do. Our focus always remains on elevating the customer experience at every touchpoint—before, during, and after the sale.”
He said: “We strive not only to deliver exceptional products and services, but also to foster a deep, lasting connection with our customers throughout their entire ownership experience with Toyota. The newly introduced T CARE initiative incorporates a wide array of offerings such as T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T CHOICE and more, under a single brand allowing us to deliver seamless and personalized support that addresses the diverse needs of our valued customers across the rural and urban areas.”
“We believe that T CARE will further strengthen our customer connect and fortify their immense trust placed in us over the years, thereby support Toyota’s purpose of becoming a mobility company.”
Toyota Kirloskar Motors unveils ‘T CARE’
