Keep Aru Valley clean: CEO to people

Srinagar: While the flow of tourists continues to increase in the higher reaches of Pahalgam including Aru Valley, the authorities here have made fervent appeal to the people with regard to making the picturesque place clean.

Chief Executive Officer (CEO), Pahalgam Development Authority (PDA), Tariq Hussian Naik told KNO that Aru Valley has cultural and natural significance, but the people visiting the spot are polluting the destination by throwing the waste in an open.

“We need to make sure that the picturesque place belongs to the people and needs to be preserved by keeping the surroundings neat and clean,” he said, adding that the people visiting the spot should use proper mechanism to throw their waste in order to maintain the hygiene at the spot.

Naik further stated that efforts are being made to promote eco-friendly tourism and better waste management. “Therefore, public cooperation in this regard is imperative to encourage sustainable tourism practices,” he said.

He advised visitors to have civic sense and throw waste in dustbins so that it can be treated properly. He warned violators to refrain from throwing waste in open, saying that strict action will be taken against those found violating the norms.

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