Srinagar: Media Education Research Centre (MERC) at Kashmir University (KU) organized a daylong workshop titled “Radio 2.0 Opportunities and Challenges” to help students understand radio broadcasting and develop critical listening and production skills.
The workshop, led by Radio Jockey (RJ) Vijdan Saleem from Radio Mirchi, focused on the practical aspects of radio production. RJ Vijdan emphasized the profound impact of sound on people’s lives and encouraged students to enjoy the storytelling process while honing their professional skills.
Head of MERC, Prof Sabeha Mufti, highlighted the institution’s commitment to providing practical learning experiences, bridging the gap between theory and real-world application.
Workshop Coordinator, Prof Aaliya Ahmad, stressed the importance of developing a critical approach to radio broadcasting in the digital media landscape, where FM and podcasting are popular.
Co-coordinator, Dr Afsana Rashid, explained how algorithms analyze listener preferences to enhance audience engagement and proposed tailored content to attract and retain listeners, leading to higher advertising revenue and brand loyalty.
Faculty members and students from MERC, including Prof Malik Zahra, Dr Irfan Hashim, and Dr Adil Bakshi, also participated in the workshop.
