Culture Deptt envisions multi-pronged approach to revive, celebrate J&K’s intangible heritage  

Srinagar:  In a bid to preserve and promote the diverse intangible heritage and folk culture of Jammu and Kashmir the administration has embarked on a comprehensive initiative aimed at reviving the region’s rich cultural tapestry.
An official while talking to Precious Kashmir said, “The move underscores the commitment of the administration to safeguarding the unique identity of J&K while fostering a sense of pride and belonging among its residents.”
He said, “The initiative, spearheaded by the Department of Culture, envisions a multi-pronged approach to revive and celebrate the myriad facets of the region’s intangible heritage. This includes traditional art forms, folk music, dance, oral traditions, rituals, festivals, and other cultural expressions that have been an integral part of the social fabric for generations.”
Another official said, “The administration has allocated dedicated resources to document, preserve, and promote the intrinsic value of intangible heritage in shaping the cultural identity of communities. This effort involves extensive research, documentation, and archiving of various cultural practices, ensuring that the rich heritage is not lost to the sands of time.”
Notably, one of the key components of the initiative is the revitalization of traditional art forms. The administration has organized workshops and training programs to impart skills and techniques to artisans and practitioners of indigenous crafts. This is not only preserving traditional craftsmanship but is also providing economic opportunities for those involved in these age-old professions.
“Folk music and dance, integral to the cultural vibrancy of Jammu and Kashmir, have received special attention. The administration has initiated cultural festivals and events showcasing local talent, providing a platform for artists to share their creativity with a wider audience. These events not only entertain but also educate the younger generation about the significance of their cultural heritage,’ officials said.
They said, “The oral traditions and folklore of the region, often passed down through generations, are being documented and archived. Efforts are underway to compile a comprehensive repository that will serve as a valuable resource for researchers, scholars, and enthusiasts interested in the cultural history of Jammu and Kashmir.”
To ensure the active participation of communities, the administration has encouraged the organization of local festivals and cultural events. “This grassroots approach fosters a sense of pride and ownership among the residents, reinforcing the idea that cultural preservation is a collective responsibility. In addition to these efforts, the administration has also been actively engaged in promoting traditional rituals and festivals. The revival of age-old customs and celebrations not only connects the current generation with their roots but also attracts visitors, contributing to the region’s cultural tourism,” officials added.
The initiative, according to the officials, is not merely a cultural revival but a testament to the resilience and pride of a people determined to safeguard their rich heritage for generations to come.

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