Srinagar: In a bid to combat the littering problem in the region, the Jammu and Kashmir administration has embarked on an ambitious mission to make the Union Territory litter-free, sending a clear message that it will act tough against littering offenders.
J&K Chief Secretary, Dr Arun Kumar Mehta while chairing a high level meeting in Srinagar recently directed the administration to make the UT ‘litter-free’ by penalizing littering on streets. He also directed the divisional and district administrations to carry out a month-long cleanliness drive in all the government offices and schools of J&K.
“Since our villages have been declared as ODF+ Model category, it is imperative to make all our offices junk-free besides enhancing their ambience and sprucing up their surroundings,” Dr Mehta told the officers.
An observer while talking to Precious Kashmir said, “J&K has been grappling with a growing issue of littering that threatens the natural beauty and environmental sustainability of the area. Over the years, the surge in tourism and urban development has resulted in an increase in waste generation and littering.”
He said, “It’s a welcome step that the authorities in J&K have taken serious note of the situation, recognizing the urgent need to address this growing problem.”
“Jammu and Kashmir is blessed with natural beauty that is unparalleled, and it’s our collective responsibility to preserve and protect it. Littering is not just an eyesore, but it also has grave environmental consequences. The decision of the administration to act tough against those who continue to litter our streets and natural spaces is a welcome step,” he added.
An environmentalist said, “An awareness needs to be created about responsible waste disposal practices among the residents and tourists. People should be educated about the importance of cleanliness and environmental conservation while enforcing stringent penalties for littering and improper waste disposal.”
He said, “A comprehensive public awareness program through various media channels, including billboards, posters, and social media, to educate the public about the importance of cleanliness and responsible waste management is the need of the hour.”
An official said, “The administration is installing additional trash bins in public places, streets, and tourist hotspots to encourage proper disposal of waste. The government has adopted a zero-tolerance approach toward littering. Offenders caught littering will face hefty fines and potential community service as a deterrent.”
A resident said that local communities and non-governmental organizations should actively participate in cleanliness drives and awareness programs to promote civic responsibility and environmental consciousness.
A tourist said, “I came to Jammu and Kashmir to be close to nature and to enjoy the beauty of the Himalayas. Littering spoils the experience, and I fully support the efforts to keep the place clean. J&K’s natural beauty can only be preserved through cleanliness.”
