ENTOD Eye Health Foundation celebrates Glaucoma awareness campaign

Srinagar: Supporting the ‘World Glaucoma Week’, ENTOD Eye Health Foundation organised a glaucoma awareness campaign (#GetTestedForGlaucoma) from March 12th–20th in Srinagar.

The campaign’s objective was to reach 10 million individuals throughout the country, with a particular focus on those aged 40 and above, as well as the younger generation.

The initiative seeks to disseminate knowledge about glaucoma and urge people to have their eyes examined at frequent intervals so they can evaluate their risk factors, as well as familiarize themselves with the glaucoma treatment alternatives that are available at every stage of the disease.

ENTOD Pharmaceuticals will support ENTOD Eye Health Foundation in its effort to raise awareness of glaucoma and prevent its progression.

“Glaucoma, also known as the ‘sneak thief of sight’, can cause severe issues and even permanent vision loss due to lack of awareness. In India, nearly 11.2 million people above 40 years of age are affected with glaucoma. Our objective in launching a glaucoma awareness campaign is to increase awareness about this condition through various engaging activities.”

“In order to prevent glaucoma blindness, several issues must be addressed. Glaucoma often presents no warning signs until it reaches an advanced stage, but the damage it causes to vision is ongoing and irreversible. Fortunately, treatment can stop the damage for many patients. Therefore, early diagnosis is crucial for preserving vision and preventing blindness. The glaucoma awareness campaign aims to emphasize the importance of regular, simple eye exams, which can lead to early detection and preservation of sight. We will also be engaging with celebrities and influencers on social media to promote the importance of checking one’s vision to fight glaucoma,” said Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.

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