Leh: To promote Ladakh’s local talent, youth and their love for music, Indian Army in collaboration with Jawa and Yezdi Motorcycles organized the first-ever ‘Ladakh International Musical Festival (LIMF) in Leh.
The music festival also aimed to pay tribute to the fallen heroes. The festival witnessed a line-up of renowned local artists and popular Indian bands and also saw a unique Jawa-Yezdi pop-up display.
After the conclusion of the festival, a fleet of 24 Jawa & Yezdi motorcycles helmed by officers from the Indian Army was flagged off from Leh to Rezang La War Memorial, the highest in the world, to offer a tribute to the bravery of 120 soldiers who fought the Chinese Army in 1962. This occasion was also marked by releasing a special anthem song composed by musician Joi Barua.
Seeing Leh as a popular market among motorcyclists and tourists alike, with this association, Classic Legends kicked off the first season for Yezdi motorcycles in the region. To bring the Yezdi experience to a larger audience, the company is actively focused on strengthening its association with the tour and rental operators in the region.
Speaking on this association, Ashish Singh Joshi, CEO of Classic Legends, said, “When we first rode Jawa motorcycles to Ladakh during our Ibex Trail ride in 2019, we established a great connection with the Indian Army in the region through our ‘Forever Heroes’ initiative and have followed it up with numerous rides with them over the last few years.”
“Ladakh is an important market for us, and we’ve ensured that through our partnerships within the rental ecosystem and our focus on service support, Jawa & Yezdi motorcycles will emerge as the preferred choice of touring motorcycles in Ladakh,” he added.