Tourism sector is a major engine of economic growth of Jammu & Kashmir. It contributes about 7% of the GDP of Jammu and Kashmir.
Of late, the tourism industry in the country including J&K has been affected due to lock down, suspension of regular international flights and tourist visas on account of ongoing COVID-19 pandemic.
However, domestic tourism in the country including the J&K is showing signs of recovery, the government said in parliament on Monday.
Kashmir has historically been an attraction for anyone who wants to relax, and enjoy. In the past, the stakeholders have not been able to promote the Kashmir Valley, its unique weather, mountain peaks, water bodies, vast fields and orchids, archeological sites, and cultural signposts. However, to at least see tourism back on rails in Jammu and Kashmir, both the local and central governments need to work in tandem and promote this part of the globe, known to be a paradise on the earth, as an all-season destination locally and internationally.
The administration has now been doing its best to push tourism recovery. In J&K budget 2021-2022, Rs 1,000 crore shall be taken up for development of tourism infrastructure. Officials said the budget
for tourism and culture was Rs 283 crore in 2020-2021 it is Rs 780 crore this financial year
Minister of Tourism G. Kishan Reddy told Parliament that as per inputs of Ministry of External Affairs, Indian Missions/Posts abroad regularly keeps foreign interlocutors briefed about political, social and developmental endeavours in the Jammu & Kashmir, and its positive impact on the people, economy and tourism. Tourism promotion, including Jammu & Kashmir is part of activities carried out by Missions/Posts, he said.
Such an endeavor is welcome and must be continued, although with little more intensity.
There is also a need for increasing awareness and in contemporary times more webinars should be organized to create awareness among domestic travellers and encourage them to explore the various tourist destinations and products in J&K.
Also, there is a need for proper maintenance of tourism properties so that they remain in impeccable condition throughout the year.
Recently, the Ministry of Tourism recognised the immense potential of Rural Tourism in the country, and has been actively working on development and promotion of this niche area of tourism. Both the J & K government and the centre should work on various projects for development under the circuit by identifying them and utilizing funds optimally.
