Grand Road shows being held to tap in massive domestic tourism market
Bhubaneshwar, March 6: Buoyant by the encouraging rush of Tourists during the winter months, Jammu and Kashmir Tourism Department has kick-started extensive Spring and Summer Tourism promotional campaigns across major cities of the country to pull in the massive domestic tourist market available that is keen to move out and spend holidays with their loved ones after COVID Pandemic forced people to remain indoors for months together.
As part of the promotional drive, J&K Tourism is organizing Tourism Road Shows in Cities spread across all corners of the Country with active involvement of the various Tour and Travel Associations of J&K.
As part of the tourism promotional outreach, a grand Road Show was organized in the eastern city of Bhubaneswar in Odisha.
Speaking on the occasion, Deputy Director (Publicity), Ideel Saleem said “In the last 6 months since we celebrated the World Tourism Day on 27 September, 2020, we have not stopped even for a moment. The number of activities, events, webinars, publicity Campaigns across all available platforms, be it print & electronic media, digital, Radio & FM and Social Media have been undertaken with the sole purpose of communicating the message to the people of the country including people of this wonderful State of Orissa that J&K is ready to welcome and host you for a memorable time there with our renowned hospitality and yes of course best measures in place to ensure your health safety. In fact J&K was first in the country to move out to Kolkata and other cities back in September, October 2020 and actively start campaigning for the revival of tourism.”
“Just a couple of days before, we had a very successful and grand Road Show in Ahmedabad, Gujarat. Today we are in Bhubaneshwar, Odisha. Simultaneously, today itself we are in Bangalore and Bhopal and in coming days we will be in Indore, Chennai, Raipur, Mumbai, Delhi, Cochin, Varanasi, Nagpur and other cities. Purpose is to move out, clear doubts, promote our unique, extensive and exquisite tourism products and invite our domestic tourists to come and visit J&K,” he said.
“We have several festivals lined up including the Almond Bloom festival this month, Tulip festival in the first week of April and a grand Houseboat festival for the summer. As we speak we are preparing for all this in advance to welcome our tourists.
Chairman, Kashmir Houseboat Owners Association, Hamid Wagnoo said the core aim and objective of the Road Show is to invite the people of Odisha to Kashmir to enjoy various beautiful destinations and tourism products of J&K including the heritage and iconic Houseboats.
“Houseboats are the major attraction for tourists who visit the valley. This year we are offering special seasonal discounts on our houseboat accommodations,” he said.