Samba: Anuj Verma Assistant Grading and Marketing Officer Samba Department of Horticulture Planning and Marketing, Friday visited orchard of progressive strawberry grower at Bassi Kalan Barri Brahmna to monitor grading, packaging and branding of exotic variety of strawberries.
He interacted with the strawberries growers Prashant Charak and Puneet Charak and exhorted upon them to do proper grading, packaging and branding of their produce.
“Horticulture department have undergone remarkable improvement in very short time. Apart from lucrative cash incentives, being offered by the Horticulture Development Department, growers are being motivated to adopt value addition and proper grading, packaging, labelling, branding techniques so as to enhance their income vertically. This is a dream of Narender Modi Prime Minister of India to make our farmers/ growers Atamnirbhar and double their income by the year 2022,” he said.
Verma further said it is for the first time that strawberry growers have started using non plastic Poly Lactic Acid based compostable packaging, which is not only eco friendly but also good for human health.
Efforts are being made by the Department of Horticulture Planning and Marketing to provide direct & good marketing linkages to strawberry growers of Samba district.