Srinagar: Mahindra & Mahindra has announced the handover of over 500 Bolero Pik-up vehicles in Jammu and Kashmir under the ‘Project Mumkin’. ‘Project Mumkin’ is a customized livelihood generation program by the J&K administration.
The Mission Youth J&K and the Vehicle Manufacturers are providing financial assistance to the youth in the region to acquire new small commercial vehicles to create avenues for sustainable livelihood.
By participating in ‘Project Mumkin’ M&M supports the J&K youth with entrepreneurial opportunities to earn a livelihood, promote business ownership and strengthen their trade practices.
Bolero Pik-ups have been the market leader for over two decades with their unique product offering and value proposition.
Mission Youth, J&K is implementing the Scheme and is offering a special incentive of Rs.80,000 or 10% of the on-road price of the small commercial vehicle (whichever is lower).
Additionally, the vehicle manufacturer is offering a discount, matching the incentive as contributed by Mission Youth, J&K. The move will help revive the Agri produce-daily needs market as these vehicles are primarily used for intercity goods transportation.