Srinagar, May 4: Owing to its aggressive tourism promotion campaign on social media, J&K Tourism Facebook page has been ranked second among all state tourism boards in India in 2017.
“Facebook Inc. has done the ranking based on total interactions including reactions, shares and comments on Facebook page from January 1, 2017 to December 31, 2017, a tourism official said.
He said J&K Tourism department launched its official page in January 2017 and despite being just one year old it has taken lead over the pages by tourism board of Gujarat which has legendry Bollywood actor Amitabh Bachchan as its brand ambassador.
In just a year, he said J&K tourism Facebook page crossed 2 lakh followers making it fastest growing pages in India.
“Kerala Tourism Facebook page having 1.5 million likes has been ranked first while as Jammu and Kashmir Tourism Facebook page which crossed 2.6 lakh likes in just 16 months has been placed second and Gujarat Tourism Facebook page having 1.2 million likes has been placed third,” he said.
Nitin Saluja, Facebook Public Policy Manager India, South & Central Asia, in an email letter to J&K Tourism department said: “We recently released data of the top-ranked Facebook pages of government bodies, ministries and political parties in India. The data looks at the popularity of these accounts in the period of January 1, 2017 to December 31, 2017, and is based on interactions on the platform, which include total reactions, shares and comments. You will be glad to know that J&K Tourism’s Facebook page is at 2nd position in its Category.”
Meanwhile, Director Tourism Kashmir Mahmood A Shah received the award on Monday at the hands of Nitin Saluja at Facebook New Delhi office. The Director Tourism Kashmir thanked the people of the State and the country for supporting J&K Tourism by making its Facebook page most interactive and engaging.
“We started our Facebook page only last year when other tourism boards had crossed millions of the likes. It is a big achievement for us and whole credit goes to the people of the country especially of our state who supported and liked our page and made it most engaging,” Mr Shah said.
Since its launch, the department has been posting pictures, videos, and drone visuals, short films on daily basis to promote potential of J&K tourism.
The page has also been countering the negative perception among the intending visitors about Kashmir.
The department of tourism has hired the services of the local companies for its social media campaign and media publicity while as all other content posted on Facebook has been created and generated by local amateur filmmakers.
The department has also the distinction of being the first tourism board in the country which started feeding live drone visuals on its Facebook page making it the most active page and giving its followers real time experience of the Kashmir’s breathtaking landscapes.
“We have broadcast live important events like that of Adnan Sami “Rhythm in Paradise” concert held in Srinagar, Pahalgam festival, golf tournament, first snowfall of the winter, Gulmarg Avalanche Awareness Talks and recently held TAAI convention at Srinagar,” the Director Tourism Kashmir said.
In one of its biggest ever tourism promotional campaigns, the department released a five-minute short film ‘Warmest Place on Earth’ which was posted on Facebook page on September 23, 2017 garnering millions of accumulated views in just one day.
The movie has crossed over 20 million accumulated views so far projecting Kashmiri people as most hospitable and lovable.
The Director Tourism Kashmir said India is one of the biggest Facebook users as 25% of its population is engaged with Facebook.
“We can’t ignore this medium and it has helped us a lot in promoting our known and lesser known destinations. We made drone videos of the lesser travelled places like Doodpathri, Aharbal which promoted these places. Our Facebook page engages around 40 million people in a month,” the Director Tourism said.
The department has also been vigorously promoting state’s tourism potential on other handles like Twitter, Instagram and also Youtube.
The Facebook, Twitter and Instagram handles of J&K Tourism have all been verified, thus making it the only agency in the state to have achieved this feat.