Anmol Feeds sets up livestock feed unit in Jammu

Anmol Feeds sets up livestock feed unit in Jammu

Srinagar, Jun 13: Changing lifestyles and rising per capita income in India has resulted in a shift in dietary habits. The increase in consumption of milk, meat and egg is leading to a growing demand for livestock feed. Due to the rising population, there is a need to increase production and productivity in animals and provide adequate nutrition to our country. The need for balanced nutrition for cattle, poultry, aqua and shrimp feed is thus essential to supplement the protein requirement of our country. With this understanding in mind, Anmol Feeds Pvt. Ltd,one of the leading and fastest growing livestock feed brand from West Bengal, inaugurated its new production unit at Samba, in the outskirts of the Jammu industrial area. The event was graced by Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd. where a puja was organized before commencing operations. Anmol Feeds Pvt. Ltd. has an installed capacity of 400,000 Tons per annum across the country. The newly opened Jammu & Kashmir unit has an installed capacity of 70,000 Tons per annum. The factory will primarily produce poultry feed. The company also unveiled its plan to launch its products under the umbrella brand Nouriture and displayed the new look corporate logo and evolved brand imagery. Introduction of Nouriture will propel the company into future businesses of aqua and shrimp feed, cattle feed and consolidate their poultry business.
Speaking on the occasion, Amit Saraogi, Managing Director, Anmol Feeds Pvt. Ltd., said, “By opening our new facility in Jammu, we will be closer to our consumers in the J&K region and can better adapt our products to their needs and preferences. We have witnessed strong northward growth in Jammu & Kashmir with respect to our poultry feed with significant demand coming from various districts. We are extremely glad to have started our operations here and there is a distinct possibility of expanding in the state. As a corporate we always work cohesively towards the development of social infrastructure in the area, which may open up economic opportunities for future in the region. We are sure the local communities will benefit from the growth and development prospects of the region.”
Livestock is emerging as an important sector in the economy of Jammu and Kashmir and plays a significant role in the socio-economic development of the state. Livestock forms an important constituent of the economy of our country in general and that of agricultural sector in particular. It provides employment to about 8.8 % of the population in India. India has vast livestock resources. Livestock sector contributes 4.11% to GDP and 25.6% of total output from Agriculture sector. This sector not only provides essential protein for nutritious human diet through milk, egg, meat, etc., but also provides gainful employment, particularly to small, marginal and landless labourers in rural areas.