SMC to adopt uniform adv hoarding policy
Srinagar, Jan 24: The Srinagar Municipal Corporation (SMC) came up with guidelines for maintaining uniform hoarding policy for shops by abiding to color coding and board formats in the city to ensure a semblance of uniformity.
This had come up in a meeting chaired by the Mayor Junaid Azim Mattu to review various measures regarding developmental works, beautification and face lifting of Srinagar City.
The Meeting was attended by Commissioner, SMC. Peerzada Haffizullah, Additional Commissioner Nazir Ahmed Baba, Joint Commissioner Administration Abdul Majeed Raina, Chief Revenue Officer Sofi Mohammad Akbar, Revenue Officer Shiekh Imtiyaz, Anti Encroachment Officer Mohammad Ashraf Warsi and other senior officers.
Mattu has asked the concerned officers to pass on directions to the shopkeepers to prominently put up SMC issued registration numbers on their shop’s banner boards.
The shopkeepers will be maintaining one line of color coding for their respective areas and only SMC laid specification for size and fonts with uniform dimensions will be followed to design the boards.
“We have decided to divide Srinagar into ten uniform hoarding zones in the first phase. Any major commercial hub in each zone will follow a particular color code for boards. This will give a sense of symmetry and a discipline to the shop lines in the markets and bring semblance of uniformity said Mattu,” he added.
He also suggested that all boards should be well lit and a shopkeeper is directed to put up a light outside the shop to lit up the street too.
In order to discourage visual clutter and to support city’s public service and enhance its aesthetics, SMC was also directed to launch a campaign to ensure all shopkeepers at commercial hubs in Srinagar like Lal Chowk, Hari Singh High Street, Polo View etc. remove any hoarding set up illegally by any shopkeeper.
For development of city aesthetics Mayor also stressed on promotion of advertisement in industrial, business area recreational and transportation area including bus shelters, traffic booths etc.
Chief Revenue Officer in a meeting was directed to identify locations for placing digital kiosks in the city and prepare DPR for the purpose.
Mattu asked local residents to contribute in lighting up city’s lanes and by-lanes by installing at least one lamp at their entrance gates facing the streets. (KNS)