Tata Steel looks at unified branding for newly-acquired cos

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New Delhi, Nov 6: Tata Steel will adopt a unified branding strategy for all newly-acquired companies, a top official of the steel major said.
The company has recently taken over stressed steel plants of Bhushan Steel and the steel business of Usha Martin. It is also vying for more assets referred to the NCLT. “We will have unified branding of Tata Steel for all the companies, so as to not confuse consumers. However, it would be done only after they are upgraded to meet standards of Tata’s quality,” Tata Steel President-Steel Business, Anand Sen said.