Increasing airfares can push tourists away

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As the tourist influx has started to increase in Kashmir due to sweltering heat wave prevailing in other states the airline careers have sniffed an opportunity to hike the air fares to the Valley.
According to the media reports the airfare on Srinagar-New Delhi route has sky-rocketed. Many prospective tourists have canceled their bookings as they don’t want to spend huge amount on travel.
Tourists come in groups and the Delhi-Srinagar fare has jumped to Rs 20,000 for the two way journey. If a family of five people intends to visit the Valley it has to spend nearly Rs one lakh on the air tickets. Many tourists are of the opinion that if they have to pay so much for travel expense then it’s better for them to spend their vacations in some foreign country.
It is cheaper to go to Dubai from Mumbai than coming to Srinagar from Mumbai.
Jammu and Kashmir government needs to wake up and take a note of it. If the state government wants tourists to visit the Valley it would have to take up the issue of exorbitant airfares with the civil aviation ministry and fix an upper limit for the airline companies. Airfares to Srinagar have witnessed a sharp increase of almost 40 percent since past one month.
People associated with the tourism industry are worried and fear if the prices keep on increasing at the same pace tourism season can take a hit. It’s after a longtime that tourists are choosing Kashmir to spend their summer break.
The Jammu and Kashmir government should take up the issue with the central government and ask it to direct the airline companies to increase the number of flights to Srinagar to keep the airfares under check.