Cambridge Analytica suspends CEO amid Facebook data scandal

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Washington DC: Cambridge Analytica, the political data firm with ties to United States President Donald Trump’s 2016 election campaign, suspended its chief executive, Alexander Nix, on Tuesday, amid a furor over the access it gained to private information on more than 50 million Facebook users.
The decision came after a television broadcast for Britain’s Channel 4 News, in which Nix suggested unseemly practices to influence foreign elections on record, according to The New York Times. Announcing the chief executive’s suspension, the company said in a statement that “in the view of the board, Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation”. Meanwhile, Facebook said that it is “outraged” by the misuse of data by Cambridge Analytica, according to local media reports.
The London-based company, founded by Stephen K. Bannon and Robert Mercer, a wealthy Republican donor who has put at least US$ 15 million into it, offered tools that could identify the personalities of American voters and influence their behavior.