Chennai, Dec 27: Inviting people from South India to experience the magnificent Jammu & Kashmir, Minister of State for Tourism Priya Sethi today said the state offers an array of facilities to cater to every type of tourism needs of the visitors – be it business, adventure or religious tourism.
The Minister was speaking at a seminar and press meet on J&K tourism organized here by the Department of Tourism J&K in collaboration with J&K Tourism Alliance.
The seminar was a part of series of road shows organized by the department to promote J&K as a destination to travelers from South India.
“People have apprehensions about visiting Kashmir, but I must tell you that Jammu and Kashmir is one of the safest tourism destinations,” the Minister affirmed.
Welcoming the tourism tie-up between the J&K and Tamil Nadu, Priya Sethi said that the national tourism promotional programme ‘Ek Bharat Shreshtha Bharat’ has provided both the states a platform to support each other in promoting tourism. She also invited corporate houses to hold their conventions and meetings at J&K, saying the state has finest properties to host such events.
“Business houses can host their events, board meetings, annual meets etc at J&K”, the Minister said adding that the visitors have options to pick between many famous star brands like Taj, ITC, Radisson, Sarovar, Four Point Sheraton and Fortune. She further said that J&K has world class properties like Sher-i-Kashmir International Conference Centre (SKICC), Pahalgam Club to hold a variety of business events.
Speaking on the occasion, Secretary Tourism Sarmad Hafeez gave an overall overview of the J&K tourism products. He highlighted the distinct features of all the three regions of the state.
Secretary Tourism also referred to the recently released report of National Crime Records Bureau which stated that no crime was recorded against tourists whether foreign or local in Jammu and Kashmir.
“J&K is an extremely safe destination for women travelling alone. The feedback from women travelers from all over has been tremendous with respect to how safe they felt there”, he added.
Sarmad Hafeez said J&K state is diverse in every aspect – be it culture, handicraft, cuisine, landscape, religion, architecture.
“J&K is a complete package for a traveler to experience a variety in one state,” he said, adding, “The state is home to many famous gardens and heritage sites like Pari Mahal, Hari Parbat fort, over 3000 years old Burzuhama ruins, Mubrak Mandi, Shankar Acharya temple (250 B.C.), one of the biggest sun temples in India Martand Sun temple which was built in the 8th century, the Nara Nag temple ruins, and also famous sufi Shrines like Char-i-Sharief, Mukhdoom Sahaib, Ashmukam, Khankah Mohallah and many more.”
Secretary Tourism who is also the MD Jammu and Kashmir Tourism Development Corporation (JKTDC) said they have already announced 50 percent rebate on all its properties across J&K.